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Research reports

Qualitative research on a third Hai Karate fragrance advertising

It is intended to launch a third Hai Karate fragrance nextyear as a tactical measure to recreate and reinforceinterest in the brand. It is known that people 'go through'Hai Karate as a gift and a new fragrance may be a way ofencouraging them to 'look...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research on a third Hai Karate fragrance advertising. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-third-hai-karate-fragrance-advertising


Research reports

Qualitative research on Be-Ro/McDouglas development

Ranks, Hovis McDougall are considering a 'one-grand'strategy for flour, in which 'McD' and 'Be-Ro ' could becombined under the 'McD' name. The advantages of thisstrategy are that it would strengthen McDougall's tradingposition. The broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on Be-Ro/McDouglas development. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-be-ro-mcdouglas-development


Research reports

Qualitative research on Corona posters

The general objectives of the research were toexamine consumer reactions to a poster campaign for Corona. The objectives of the advertisement were to communicate Corona as a refreshing and thirst-quenching drink and to communicate the Coronabrand...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 8, 1972
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Citation

, C. (1972a, July 08). Qualitative research on Corona posters. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-corona-posters