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Research reports

Report on qualitative research on deodorant packs

The principal objective of the research was to ascertain whether any of the proposed pack design for Cool Charm had any particular negatives in consumerterms. Additional information was gathered on :1. Advantages and disadvantages of roll-ons vis a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1971
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Citation

, C. (1971a, January 01). Report on qualitative research on deodorant packs. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-deodorant-packs


Research reports

Qualitative research on Silvikrin television commercials

The research was designed to establish whether Silvikrin gains by moving from the traditional territory into more realistic, modern areas. More specifically, the objectives were: 1. To discover which of the three commercials effectively brands...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Qualitative research on Silvikrin television commercials. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-television-commercials


Research reports

Qualitative research on detergents

The research was designed to:1. Examine attitudes to detergents generally.2. Note reactions to own label detergents against national brands.3. Examine expectations of the price differential in relation to national brand and own label detergents.4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Qualitative research on detergents. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-detergents