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Watch, play, live

We want to share with the audience our findings regarding how important sports are to people’s lives; How the way that people engage with sports has evolved from a simple "match watched” for one or two hours, to a more participative way of...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Cynthia Rivera, Karina Besprosvan
June 15, 2014

Research papers

The evolved consumer

The global economic crisis has resulted in some predictable consumer behaviour changes. Even prior to the economic slowdown we were sensing shifts in consumer attitude towards the conspicuous consumption which had dominated the previous decade....

Catalogue: Latin America 2010: The Innovation Journey
Author: Karina Besprosvan
Company: integral, OmnicomMediaGroup
May 21, 2010

Research papers


Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing. In this new landscape, Social Networks have become important and their expansion is...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: David Oyarzun, Karina Besprosvan
October 29, 2009

Research papers

Where do you really watch when you are seeing?

This presentation employs the latest technology to better understand the relationship between what people say they watch versus what they actually are watching during a product placement segments of television. As such, the paper is based on a...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Mike Hess, Karina Besprosvan
Company: integral, OmnicomMediaGroup
June 1, 2008