Abstract:

The global economic crisis has resulted in some predictable consumer behaviour changes. Even prior to the economic slowdown we were sensing shifts in consumer attitude towards the conspicuous consumption which had dominated the previous decade. Alternative lifestyles were emerging with downsizing and the pursuit of more spiritual fulfilment being noticeable trends. This medium term combined with the shorter term economic trend leaves us with a new normal. So what are the new long term consumers behaviours that we need to immerse in to bring new and actionable insights to the brands? This multimedia presentation explores 'the evolved consumer'.