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Research papers

A structure in favour of the future

My purpose in this paper is to suggest a new corporate structure in which the two opposing forces are adequately represented, redressing the balance of decision making in favour of the future. Essential to this structure is a formal relationship...

Catalogue: ESOMAR Congress 1968
Author: Peter Ward
June 15, 1968

Research papers

Product planning and emerging market needs

Like, any living organism, a company must constantly adapts to its environment or wither. Assets have, therefore to be: continuously exploited and adapted in. the- context, of a changing market. In developing pew activities the first step...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Peter Ward
June 15, 1965