Back

A structure in favour of the future

Date of publication: June 15, 1968

Catalogue: ESOMAR Congress 1968

Author: Peter Ward

Abstract:

My purpose in this paper is to suggest a new corporate structure in which the two opposing forces are adequately represented, redressing the balance of decision making in favour of the future. Essential to this structure is a formal relationship between technical development and market planning, aiming at an overall improvement in research effectiveness.

Peter Ward

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Ward, P. (1968a, June 15). A structure in favour of the future. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-structure-in-favour-of-the-future