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A structure in favour of the future

Date of publication: June 15, 1968

Catalogue: ESOMAR Congress 1968

Author: Peter Ward

Abstract:

My purpose in this paper is to suggest a new corporate structure in which the two opposing forces are adequately represented, redressing the balance of decision making in favour of the future. Essential to this structure is a formal relationship between technical development and market planning, aiming at an overall improvement in research effectiveness.

Peter Ward

Author

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Citation

Ward, P. (1968a, June 15). A structure in favour of the future. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/a-structure-in-favour-of-the-future