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A structure in favour of the future

Date of publication: June 15, 1968

Catalogue: ESOMAR Congress 1968

Author: Peter Ward

Abstract:

My purpose in this paper is to suggest a new corporate structure in which the two opposing forces are adequately represented, redressing the balance of decision making in favour of the future. Essential to this structure is a formal relationship between technical development and market planning, aiming at an overall improvement in research effectiveness.

Peter Ward

Author

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Research Papers

Requirements for a future agricultural structure in the German federal state of Brandenburg

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Jochen Pfeiffer

 

June 15, 1992

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Citation

Pfeiffer, J. (1992a, June 15). Requirements for a future agricultural structure in the German federal state of Brandenburg. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/requirements-for-a-future-agricultural-structure-in-the-german-federal-state-of-brandenburg


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The transition and future of marketing research within a changing industrial and social structure

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Kikuharu Fujitake

Company: Dentsu Macromill Insight

June 15, 1988

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Citation

Fujitake, K. (1988a, June 15). The transition and future of marketing research within a changing industrial and social structure. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-transition-and-future-of-marketing-research-within-a-changing-industrial-and-social-structure


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Evolution of the retail structure in Hungary

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Eva Nevihostenyi

 

June 15, 1997

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Citation

Nevihostenyi, E. (1997a, June 15). Evolution of the retail structure in Hungary. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/evolution-of-the-retail-structure-in-hungary


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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Ward, P. (1968a, June 15). A structure in favour of the future. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/evolution-of-the-retail-structure-in-hungary