You searched for: "*"

The results has been filter on Companies containing Kwantum.
ANA has found 1 results for you, in 361 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Using AI for Innovating Brand Strategy

Measuring and understanding brands is a very difficult challenge in marketing. Brand research is typically done using surveys. The common method is to show respondents a series of brand statements (e.g., is a brand I trust, reliable, etc.) and the...

Catalogue: North America 2024 - Innovation
Authors: Marco Vriens, Rogier Verhulst
Companies: LinkedIn, Kwantum
July 5, 2024
×

Citation

Vriens and Verhulst (2024a, July 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy-12429