Resources Library by ANA

The Human Kaleidoscope

Catalogue: Latin America 2024

Author: Daniel Lagache

Company: PYRO

April 24, 2024

ESOMAR Foundation: How we & you are all helping improve mental-health

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Reading the tea leaves

Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.

Catalogue: Fusion 2019

Authors: Akiko Hoshi, Rumiko Ayusawa, Haruka Sugino

Company: INTAGE HOLDINGS Inc.

November 10, 2019

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019

Author: Peter Totman

Company: Jigsaw Research

November 10, 2019

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019

Author: Peter Totman

Company: Jigsaw Research

November 10, 2019

Reading the tea leaves

Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.

Catalogue: Fusion 2019

Authors: Akiko Hoshi, Rumiko Ayusawa

Company: INTAGE HOLDINGS Inc.

November 10, 2019

Semiotic and new age

This study originated from a chance discovery or one that could be so defined if the author believed in chance (but he does not!). The collages used in focus groups can be interpreted by applying the Chinese theory of the five elements (the Tao). The...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Author: Luigi Toiati

Company: Focus S.r.L.

October 28, 2001

This may fell a little freaky

This paper describes a philosophical conflict that is underway and present at all levels of our culture today. The conflict is between a traditional framework for understanding truth and reality, and a second, increasingly important paradigm that...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Sarah Castell, James Parsons

Company: Flamingo

October 28, 2001

Trends in the consumption environment in Europe

Why does GIRA recommend the development of specific products aimed at satisfying individual requirements, instead of manufacturing mass products attempting to satisfy the needs of the average consumer?

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Jacques Belay

June 4, 1986