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Videos

Takes AI to Understand AI

Artificial intelligence (AI) is not just a technological advancement; it?s a paradigm shift redefining how we live, work and interact. From simplifying daily tasks to revolutionising industries, AI's potential seems limitless. However, this rapid AI...

Catalogue: Asia Pacific 2024
Authors: Johan Pangaribuan, Justine Clements, Dianne Capuz, Vorasaya Suvanatap, Cheryl Ganesan-Lim
November 19, 2024

Videos

AI: Perseus or Zeus?

Microsoft is at the epicenter of the AI evolution and has made a commitment to ensure it is used ethically and responsibly. The Microsoft Research and Insights team shares this priority as we add AI to our research toolkit. Like in the Greek myths,...

Catalogue: Congress 2024
Authors: Suhasini Sanyal, Kristin Hamlyn
October 1, 2024

Videos

In Dubious Battle

Telecom, the most important telecommunications holding in Argentina, approached us with a clear need. They wanted to launch, in the shortest possible time, a new feature for its virtual wallet (Personal Pay) addressed specifically to a target they...

Catalogue: Latin America 2024
Author: Carolina Perrot
Company: UUEVO
April 24, 2024

Videos

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: PepsiCo
September 23, 2022

Videos

Videos

Making WFH at Mars a little easier

In times of turmoil, facts minimize fear. That's why it's more important than ever for insights teams to listen and learn, so they can present facts to their remote stakeholders in an inspiring way. Mars' AI-powered Synapse platform helps their...

Catalogue: ESOMAR TV: North America & Europe at Home
Authors: Elizabeth P. Morgan, Brienne Coates
Company: Market Logic Software
April 30, 2020

Videos

Online qual trending during COVID-19

Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...

Catalogue: ESOMAR TV: North America & Europe at Home
Authors: Christa Arite, Fiona Fu
Company: GMO Research Inc.
April 30, 2020

Videos

Online qual trending during COVID-19

Many business settings are recently being moved online due to concerns about the spread of the new coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Chee Meng Liong
Company: GMO Research Inc.
April 16, 2020

Videos

Key drivers of investment and M&A activity in market research

SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Kristin Luck, Kristof De Wulf, Lisa R. Courtade, Sima Vasa, Sören Haefcke
September 8, 2019