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Videos

Uncovering the Why

Researchers and data scientists are easily siloed into their fields of expertise. Clients and scientists often have limited time-frames and budgets, and so are forced to opt for one over the other. While both social listening and survey research...

Catalogue: Congress 2023
Authors: Cecily Mejia, Hannah Pucci, Karl Joyce
Companies: Meta, Mintel
September 28, 2023

Research papers

Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Ruthie Brandman, Christiane Schmitz-Trebeljahr
Company: Brandman Marketing Research & Consultancy
November 18, 2014

Videos

Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Christiane Schmitz-Trebeljahr, Ruthie Brandman
Company: Brandman Marketing Research & Consultancy
June 15, 2014