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Uncovering the Why

Date of publication: September 28, 2023

Catalogue: Congress 2023

Companies: Meta, Mintel

Authors: Cecily Mejia, Hannah Pucci, Karl Joyce

Abstract:

Researchers and data scientists are easily siloed into their fields of expertise. Clients and scientists often have limited time-frames and budgets, and so are forced to opt for one over the other. While both social listening and survey research reveal underlying consumer trends, they each only illuminate a part of the bigger picture.

Cecily Mejia

Author

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Hannah Pucci

Author

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Karl Joyce

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Research Papers

Uncovering the Why

Catalogue: Congress 2023

Authors: Cecily Mejia, Hannah Pucci, Karl Joyce

 

September 28, 2023

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Citation

Mejia, Pucci and Joyce (2023a, September 28). Uncovering the Why. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/uncovering-the-why


Research Papers

Uncovering the unspoken word

Catalogue: Asia Pacific 2017: Discoveries

Authors: Paul Janssen, Robin de Rooij, Marina Georgieva

Company: SKIM

May 9, 2017

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Citation

Janssen, de Rooij and Georgieva (2017a, May 09). Uncovering the unspoken word. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word-8993


Videos

Uncovering the unspoken word

Catalogue: Asia Pacific 2017: Discoveries

Authors: Robin de Rooij, Paul Janssen

Company: SKIM

December 4, 2017

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Citation

de Rooij and Janssen (2017a, December 04). Uncovering the unspoken word. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word


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Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Mejia, Pucci and Joyce (2023a, September 28). Uncovering the Why. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word