You searched for: "*"

The results has been filter on Authors containing Elias Selman Carranza.
ANA has found 2 results for you, in 312 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Estimation method for media audience duplication

This paper describes a method for evaluating multimedia campaigns which consolidates the frequency distributions from the individual schedules of different media into a single distribution.This model is based on the fact that in the short term,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Elias Selman Carranza, Orlando Muñoz Balmaceda, Patricio Moyano Galdames
Company: IBOPE Inteligencia
June 22, 2005

Research papers

Measuring real time viewing as a modifying factor in the television industry the Chilean case

The development of the Chilean television industry in the past years runs parallel to two important phenomena: on the one hand, changes introduced in the TV regulatory framework made it possible to introduce cable television, and on the other a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Elias Selman Carranza, Patricio Moyano Galdames
June 15, 1996