You searched for: "*"

The results has been filter on Authors containing Denis Bied-Charreton.
ANA has found 1 results for you, in 117 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Testing marketing action with scanning data

The constantly developing equipment of outlets in electronic check-outs offers new possibilities of responses to manufacturers' information needs. In fact, the installation of test zone like the SECODIP SCANNEL proves, at the same time, the dynamism...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Authors: Denis Bied-Charreton, Isabelle Le Roy
June 15, 1988
×

Citation

Bied-Charreton and Le Roy (1988a, June 15). Testing marketing action with scanning data. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/testing-marketing-action-with-scanning-data