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Testing marketing action with scanning data

Date of publication: June 15, 1988

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Authors: Denis Bied-Charreton, Isabelle Le Roy

Abstract:

The constantly developing equipment of outlets in electronic check-outs offers new possibilities of responses to manufacturers' information needs. In fact, the installation of test zone like the SECODIP SCANNEL proves, at the same time, the dynamism of research companies and their willingness to apply new methods in the market research field. In France, the SCANNEL concept has been used by SECODIP since 1985. A test zone is already in action while 2 to 4 zones are likely to operate during the years 1988/1989.

Denis Bied-Charreton

Author

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Isabelle Le Roy

Author

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Research Papers

More efficiency in consumer panel analysis

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Yves Cousin, Yves Duranton, Isabelle Le Roy, Françoise Rostand

 

June 15, 1987

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Citation

Cousin, Duranton, Le Roy and Rostand (1987a, June 15). More efficiency in consumer panel analysis. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/more-efficiency-in-consumer-panel-analysis


Research Papers

Diagnosing feedback VS. heterogeneity in consumer loyalty: A non-parametric approach

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Gilles Laurent, John D. C. Little, Isabelle Le Roy

 

June 15, 1993

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Citation

Laurent, Little and Le Roy (1993a, June 15). Diagnosing feedback VS. heterogeneity in consumer loyalty: A non-parametric approach. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/diagnosing-feedback-vs-heterogeneity-in-consumer-loyalty-a-non-parametric-approach


Research Papers

Interrelationship between the market segments and the buyer behaviour

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Coskun Samli

 

November 1, 1969

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Citation

Samli, C. (1969a, November 01). Interrelationship between the market segments and the buyer behaviour. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/interrelationship-between-the-market-segments-and-the-buyer-behaviour


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Citation

Bied-Charreton and Le Roy (1988a, June 15). Testing marketing action with scanning data. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/interrelationship-between-the-market-segments-and-the-buyer-behaviour