Abstract:
The constantly developing equipment of outlets in electronic check-outs offers new possibilities of responses to manufacturers' information needs. In fact, the installation of test zone like the SECODIP SCANNEL proves, at the same time, the dynamism of research companies and their willingness to apply new methods in the market research field. In France, the SCANNEL concept has been used by SECODIP since 1985. A test zone is already in action while 2 to 4 zones are likely to operate during the years 1988/1989.
Research Papers
More efficiency in consumer panel analysis
Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Yves Cousin, Yves Duranton, Isabelle Le Roy, Françoise Rostand
 
June 15, 1987
Research Papers
Interrelationship between the market segments and the buyer behaviour
Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Coskun Samli
 
November 1, 1969
