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Testing marketing action with scanning data

Date of publication: June 15, 1988

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Authors: Denis Bied-Charreton, Isabelle Le Roy

Abstract:

The constantly developing equipment of outlets in electronic check-outs offers new possibilities of responses to manufacturers' information needs. In fact, the installation of test zone like the SECODIP SCANNEL proves, at the same time, the dynamism of research companies and their willingness to apply new methods in the market research field. In France, the SCANNEL concept has been used by SECODIP since 1985. A test zone is already in action while 2 to 4 zones are likely to operate during the years 1988/1989.

Denis Bied-Charreton

Author

This is a long description of some author details.

Isabelle Le Roy

Author

This is a long description of some author details.

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Citation

Bied-Charreton and Le Roy (1988a, June 15). Testing marketing action with scanning data. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/testing-marketing-action-with-scanning-data