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Research papers

The use of non-verbal techniques in multi-country research

As respondents often have difficulty communicating the strength of their feelings, verbal altitudinal response can be a poor predictor of consumer behaviour. However, when physiological data is added to measure the intensity of TRUE feelings an...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Liz Dewson, Hervé Gremont
Company: KANTAR TNS Malaysia
June 15, 1991
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Citation

Dewson and Gremont (1991a, June 15). The use of non-verbal techniques in multi-country research. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-use-of-non-verbal-techniques-in-multi-country-research


Research papers

Constant questions or constant meanings? Assessing intercultural motivations in alcoholic drinks

This paper is in three parts. The first part examines the problem of establishing a common basis of comparison between consumer attitudes and behaviour in different cultures. It discusses the various forces which contribute to cultural differences in...

Catalogue: Conference 1991: International Marketing Research
Author: Jim Williams
June 15, 1991
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Citation

Williams, J. (1991a, June 15). Constant questions or constant meanings? Assessing intercultural motivations in alcoholic drinks. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/constant-questions-or-constant-meanings-assessing-intercultural-motivations-in-alcoholic-drinks


Research papers

Sistematic studies on the "consumer's ideology" (Spanish)

As we keep thinking that "common sense is the less common of all senses", we'll lean on "common" expressions from our people, so as to synthesise each one of the six points covered by this study. We are conscious that all my not be recognized in the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Vida Alba Lutzelschwab
Company: Apoyo
May 5, 1991
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Citation

Lutzelschwab, V. A. (1991a, May 05). Sistematic studies on the "consumer's ideology" (Spanish). ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/sistematic-studies-on-the-consumer-s-ideology-spanish-


Research papers

Sistematic studies on the "consumer's ideology"

As we keep thinking that "common sense is the less common of all senses", we'll lean on "common" expressions from our people, so as to synthesize each one of the six points covered by this study. We are conscious that all my not be recognized in the...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Vida Alba Lutzelschwab
Company: Apoyo
May 5, 1991
×

Citation

Lutzelschwab, V. A. (1991a, May 05). Sistematic studies on the "consumer's ideology". ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/sistematic-studies-on-the-consumer-s-ideology-


Research papers

New consumption trends (German)

Lately, the headings "new consumption trends" and "change of paradigms" appear again and again to point out profound changes of consumer behaviour with important consequences for the entire market. The methodical prerequisite for the discovery of a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Christoph B. Melchers
Company: IFM Mannheim
September 1, 1990
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Citation

Melchers, C. B. (1990a, September 01). New consumption trends (German). ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/new-consumption-trends-german-


Research papers

New consumption trends

Lately, the headings "new consumption trends" and "change of paradigms" appear again and again to point out profound changes of consumer behaviour with important consequences for the entire market. The methodical prerequisite for the discovery of a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Christoph B. Melchers
Company: IFM Mannheim
September 1, 1990
×

Citation

Melchers, C. B. (1990a, September 01). New consumption trends. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/new-consumption-trends


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
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Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets


Research papers

High-tech and critical attitudes toward technology or the effect of ideology on markets (German)

The following paper traces the development of the technological climate in the Federal Republic from the fifties to the threshold of the nineties with a view to social-philosophical and social-political factors. Not only will we be looking at the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1990
×

Citation

Hansen, J. (1990a, September 01). High-tech and critical attitudes toward technology or the effect of ideology on markets (German). ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/high-tech-and-critical-attitudes-toward-technology-or-the-effect-of-ideology-on-markets-german-


Research papers

Japanese lifestyle, life models and applications to creative concepts

This paper attempts to describe changes in the Japanese lifestyle focusing on the idea of life images pursued by consumers and suggests a life image to develop creative concepts. The Japanese lifestyle has been strongly affected by the social and...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Hiroe Suzuki
Company: Dentsu Macromill Insight
June 15, 1990
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Citation

Suzuki, H. (1990a, June 15). Japanese lifestyle, life models and applications to creative concepts. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/japanese-lifestyle-life-models-and-applications-to-creative-concepts