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Research papers

Assessing worldwide market potential through on-line data banks

The trend towards multinational marketing is growing. Fewer companies now dominate fields such as housekeeping products, health and beauty aids, paper products, hot and cold beverages and so on. Increasingly, the potential for international expansion...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jacques Chahine
Company: Nielsen
June 15, 1984
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Citation

Chahine, J. (1984a, June 15). Assessing worldwide market potential through on-line data banks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/assessing-worldwide-market-potential-through-on-line-data-banks