You searched for: "*"

The results has been filter on Authors containing Pablo Lemoine.
ANA has found 1 results for you, in 126 ms.
Didn’t find what you were looking for? Try the Advanced Search!


Advertisement evaluation: The case of Volkswagen (Spanish)

The truth is companies spend millions of dollars on advertising and they don't truly know what works and what doesn't. They have no way to establish a ROI on a TV commercial or a Radio ad. At best, they can estimate the number of people that saw the...

Catalogue: Latin America 2019
Authors: Fabricio Alarcón, Pablo Lemoine
April 9, 2019