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Research papers

Tourism in Spain, not everything is under the sun

Tourism is one of the most important economical sectors in Spain. Several years ago the Government Department of Tourism lounched an advertising campaign abroad using the positioning propposal "SPAIN EVERYTHING UNDER THE SUN". With the performance of...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Josep Chias, Teresa Buhigas
June 15, 1991
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Citation

Chias and Buhigas (1991a, June 15). Tourism in Spain, not everything is under the sun. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/tourism-in-spain-not-everything-is-under-the-sun


Research papers

The development of a funding strategy for municipal culture managers

When considering municipal culture institutions from a public service point of view, it should be remembered that the needs of the population are infinite and that no cultural program is capable of satisfying all the segments which exist. Faced with...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Josep Chias, Javier Creus
June 15, 1990
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Citation

Chias and Creus (1990a, June 15). The development of a funding strategy for municipal culture managers. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-development-of-a-funding-strategy-for-municipal-culture-managers


Research papers

Spain: Everything under the sun

This paper explains the information system used in devising the marketing plan for Spanish tourism and adjusting the global marketing strategy to meet future needs. Because the objectives of the marketing plan for Spanish tourism were to: design a...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Josep Chias, Eulogio Bordas
May 4, 1988
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Citation

Chias and Bordas (1988a, May 04). Spain: Everything under the sun. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/spain-everything-under-the-sun