You searched for: "*"

The results has been filter on Authors containing Alexander L. Biel.
ANA has found 1 results for you, in 139 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Anticipating expectations

Three themes will have an increasing impact on consumer demand in the developed markets through the end of the decade:- Brand Value: Brands will become increasingly important to both marketers and consumers in the '90's as functional product...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Alexander L. Biel
September 1, 1992