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Research papers

Anticipating expectations

Three themes will have an increasing impact on consumer demand in the developed markets through the end of the decade:- Brand Value: Brands will become increasingly important to both marketers and consumers in the '90's as functional product...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Alexander L. Biel
September 1, 1992
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Citation

Biel, A. L. (1992a, September 01). Anticipating expectations. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/anticipating-expectations