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Research papers

Making Your Brand Culturally Iconic

The Dig Insights team were able to help La-Z-Boy position the brand to be one that restores body and soul, leaning into the concept of celebrating laziness; ultimately, reminding people to create moments that they want to keep living in. The end...

Catalogue: North America 2024 - Innovation
Authors: Jorge Calvachi, Patricia King
Companies: La-Z-Boy, Dig Insights
July 5, 2024
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Citation

Calvachi and King (2024a, July 05). Making Your Brand Culturally Iconic. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/making-your-brand-culturally-iconic