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Making Your Brand Culturally Iconic

Date of publication: July 5, 2024

Catalogue: North America 2024 - Innovation

Companies: La-Z-Boy, Dig Insights

Authors: Jorge Calvachi, Patricia King

Abstract:

The Dig Insights team were able to help La-Z-Boy position the brand to be one that restores body and soul, leaning into the concept of celebrating laziness; ultimately, reminding people to create moments that they want to keep living in. The end result is a refreshed brand and a new campaign: ?Long Live the Lazy? in addition to a stock price that is up 52% over the past 12 months!

Jorge Calvachi

Author

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Patricia King

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Making Your Brand Culturally Iconic

Catalogue: North America 2024 - Innovation

Authors: Patricia King, Jorge Calvachi

Companies: La-Z-Boy, Dig Insights

August 5, 2024

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Citation

King and Calvachi (2024a, August 05). Making Your Brand Culturally Iconic. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/making-your-brand-culturally-iconic-12486


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June 23, 2013

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Krulikowski, Bergstrom and Fischer (2013a, June 23). Making your brand pinteresting to youth. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/making-your-brand-pinteresting-to-youth


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Fuentes, O. (2012a, May 03). How to continue being a culturally relevant brand?. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Calvachi and King (2024a, July 05). Making Your Brand Culturally Iconic. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/how-to-continue-being-a-culturally-relevant-brand-