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Videos
Empowering People Within Canada to Engage in Human Rights
The Canadian Museum for Human rights (CMHR) is the world?s first museum dedicated to human rights. As the CMHR celebrates its 10th anniversary, it is partnering with Humanity, a brand transformation agency, to revitalise and refresh their brand. To...
Catalogue: Congress 2024
Authors: Amy Knowles, Ryan Hughes, Riva Harrison
October 1, 2024
Videos
Audio Alchemy
Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...
Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
Videos
Audio Alchemy
Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...
Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
Research papers
Breaking Down Barriers
Learn a novel approach to driving customer acquisition and retention using a specific structured assessment of barriers. In partnership with Material, this approach helped Instacart shift its targeting strategy and brand focus to shape a new brand...
Catalogue: North America 2024 - Innovation
Authors: Charles Allison, Jason Brooks, Asha Weisman
Companies: Instacart,
August 5, 2024
Research papers
From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer
To capture consumer attention in the competitive ready-to-drink (RTD) alcoholic beverage space, products must stand out on the shelf and catch the consumer?s eye. However, that?s just the tip of the iceberg in this burgeoning category: in order to...
Catalogue: North America 2024 - Innovation
Authors: Shira Horn, Jenny Stephen
Companies: Suntory , AMC Global
July 5, 2024
Research papers
Acting on the Unsaid
How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.
Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: Mega Research, PepsiCo
April 24, 2024
Videos
