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Research papers

Changing media, evolving markets

New developments in technology provide television users with a variety of options concerning what program material to watch and when to watch it. Such changes affect not only viewer behavior but every aspect of the TV industry throughout the world....

Catalogue: Seminar 1986: New Developments In Media Research
Author: Shula Bigman
June 15, 1986
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Citation

Bigman, S. (1986a, June 15). Changing media, evolving markets. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/changing-media-evolving-markets