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Godwin and Thorogood (1965a, June 15). The integration of advertising research. ANA - ESOMAR. Retrieved May 17, 2024, from
https://ana.esomar.org/documents/the-integration-of-advertising-research
Godwin, R. D. (1962a, June 15). Some problems in the definition and measurement of advertising penetration; and an enquiry into two alternative methods for measuring one component. ANA - ESOMAR. Retrieved May 17, 2024, from