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Research reports

Report on qualitative research into Golden Fry gravy mix

The main objective of the research was to investigate qualitatively the appeal ofGolden Fry so that measures to counteract this appeal could be applied. It was proposed to examine Golden Fry users in depth to try to ascertain reasons for using Golden...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971
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Citation

, C. (1971a, October 01). Report on qualitative research into Golden Fry gravy mix. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-into-golden-fry-gravy-mix


Research reports

Qualitative research on wool jersey menswear

This report sets out the results of a small-scale qualitative study of men's attitudes to Wool Jersey menswear, and their responses to a copy platformfor the concept. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on wool jersey menswear. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-wool-jersey-menswear


Research reports

Report on qualitative research on Corona

The objectives of the research reported here were to examine in more qualitative terms:a) Patterns of usage of Corona and; b) Product identity of CoronaIn more detail the objectives were to examine:a) Purchasing patterns and buying decision for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Report on qualitative research on Corona. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-corona


Research reports

Creative research on 'Energen'

The research had two broad objectives: To examine qualitatively the image of theEnergen brand name from the point of view of marketing and advertising existing R.H.M. products and to explore new product ideas and possible extension to the Energen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
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Citation

, C. (1971a, May 01). Creative research on 'Energen'. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/creative-research-on-energen-


Research reports

Qualitative research into attitudes of men towards Horlicks

The general objectives of this research were to provide some small-scale qualitative data on the role which men play in the choice and consumptionof bedtime drinks, and Horlicks in particular. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
×

Citation

, C. (1970a, October 01). Qualitative research into attitudes of men towards Horlicks. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-of-men-towards-horlicks