Resources Library by ANA

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit

Company: Nielsen

May 19, 2016

Adding the sparkle to immersion research

The Listening Project, a collaborative immersion project, enabled multiple clients to gain a holistic understanding of their customers. Qualitative data was collected in ethnographic interviews, qualitative online board, diaries, and projective...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Colleen Ryan

Company: TRA

November 18, 2015

Too much genius, not enough wisdom

Three experienced researchers - one from a major UK client and two from the supply side - COLLABORATE to argue we are entering a post quantitative world, a world in which the skills of qualitative researchers are in high demand.Clients want wisdom as...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Frances Williams, Helen Clark

November 18, 2015

Is technology eating qualitative research?

This paper examines the phenomena of digital disruption on qualitative research businesses, specifically the impact of technology on top line growth, and how qualitative businesses have coped with this. We will test the hypothesis that the impact of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Ellen Baron, Ben White

Company: Ruby Cha Cha

November 18, 2015

When joys of consumption have shades of grey?

Thew purpose of this paper is to dissect this intricate phenomenon and argue that grey emotions (twisted, ambiguous and double edged sentiments which people secretly and maliciously enjoy and and which are different from negative emotions) often act...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Sandeep Dutta

Company: KANTAR TNS Malaysia

November 18, 2015

New frontiers of qualitative research

With breakthrough thinking emerging across the behavioural sciences, we have so much more insight today about human behavior than ever before. As qualitative researchers, who seek to explore and interpret behaviour, this is exciting but also at times...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Authors: Tom Morgan, Rachel Abbott

Company: The Behavioural Architects

November 18, 2015

Insights2020: Driving customer centric growth

The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...

Catalogue: Congress 2015: Revelations

Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout

Company: KANTAR TNS Malaysia

October 1, 2015

Moving boldly into the future

This paper will examine facets of the current environment for qualitative research for business, how technology is changing this environment, a look at the specifications of some of the qualitative research technology on the market, the criticism and...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Kyle Henderson, Dan Foreman

June 15, 2015

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights

Author: James Conrad

Company: KANTAR TNS Malaysia

April 28, 2015