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Webinars

Guiding Digital Transformation for Insights Organizations

What's it about?When an organisation needs to determine its data collection strategy, and in particular, the technology solutions to use, one of the first questions is usually whether to build or buy. However, there is a third possibility, which is...

Catalogue: Webinars 2022
Author: Allen Porter
May 13, 2022
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Citation

Porter, A. (2022a, May 13). Guiding Digital Transformation for Insights Organizations. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/guiding-digital-transformation-for-insights-organizations


Webinars

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Paul Hunter
Company: ESOMAR
September 15, 2021
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Citation

Kraus and Hunter (2021a, September 15). Unlocking the Power of Secondary Data. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/unlocking-the-power-of-secondary-data


Webinars

Intelligence 360: Solicited + unsolicited customer opinion

Over the last several years, a great deal has changed in terms of the types of data available for analysis; the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the...

Catalogue: Webinars 2021
Authors: Michalis Michael, Jeffrey Henning
February 17, 2021
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Citation

Michael and Henning (2021a, February 17). Intelligence 360: Solicited + unsolicited customer opinion. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/intelligence-360-solicited-unsolicited-customer-opinion


Webinars

Strategies to increase feedback quality in open-ended survey questions

Open-ended questions are a source of exceptional insight and vital context, allowing respondents to provide much richer feedback. Researchers can better understand respondents true feelings and attitudes about the survey subject – and create...

Catalogue: Webinars 2018
Author: Miguel Ramos
Company: Forsta
February 8, 2018
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Citation

Ramos, M. (2018a, February 08). Strategies to increase feedback quality in open-ended survey questions. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/strategies-to-increase-feedback-quality-in-open-ended-survey-questions