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Webinars

Strategies to increase feedback quality in open-ended survey questions

Open-ended questions are a source of exceptional insight and vital context, allowing respondents to provide much richer feedback. Researchers can better understand respondents true feelings and attitudes about the survey subject – and create...

Catalogue: Webinars 2018
Author: Miguel Ramos
Company: Forsta
February 8, 2018
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Citation

Ramos, M. (2018a, February 08). Strategies to increase feedback quality in open-ended survey questions. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/strategies-to-increase-feedback-quality-in-open-ended-survey-questions


Webinars

Video as a data source

Can quantitative research simultaneously identify new insights and confirm market opinions? Can video play a role in quantitative research? Yes it can! Through the creative use of video open ends, you will see that quantitative research can uncover...

Catalogue: Webinars 2016
Author: Frank Kelly
June 15, 2016
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Citation

Kelly, F. (2016a, June 15). Video as a data source. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/video-as-a-data-source