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Research papers

Marketing across frontiers

From incorporation in 1971 until today Novaction has reported over 4000 studies based on marketing models. These projects have been conducted across the 5 continents in 55 countries. In Japan alone over 1200 projects have been reported. Over 250...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi
June 15, 1998
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Citation

Blanchard, Schneersohn and Hayashi (1998a, June 15). Marketing across frontiers . ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/marketing-across-frontiers-


Research papers

Brand choice modelling

The inspiration for this monograph is the belief that consumer choice modelling is the core discipline of consumer marketing research. The simple need of our industry is to be able to predict and to explain the choices that consumers make. The focus...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Ian D. Greig
June 15, 1998
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Citation

Greig, I. D. (1998a, June 15). Brand choice modelling. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/brand-choice-modelling


Research papers

Brand loyalty and equity

Loyal buyers are direct contributors to brand equity. As brand image can explain the reasons for strong brand equity with choice modelling, so can it explain the reasons for the 'superpreference' exhibited by the loyal subgroup. Not only do...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Ian D. Greig
June 15, 1998
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Citation

Greig, I. D. (1998a, June 15). Brand loyalty and equity. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/brand-loyalty-and-equity


Research papers

Product quality

The case presented here is that of Glenfiddich, a single malt scotch whisky. The production of Glenfiddich dates back to 1887. The brand has been introduced to number of markets outside its home market - Scotland - in the last thirty years. Four of...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Miriam Comber, Sally Gordon
June 15, 1998
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Citation

Comber and Gordon (1998a, June 15). Product quality . ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/product-quality-


Research papers

Combining economic and image analysis for breakthrough brand management

The writers have developed a new approach that draws together these two sets of dimensions. Based on advanced econometric methods, it presents a simultaneous analysis of both economic and image measures. This methodology permits managers to draw...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Eric Almquist, Ian H. Turvill, Kenneth J. Roberts
June 15, 1998
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Citation

Almquist, Turvill and Roberts (1998a, June 15). Combining economic and image analysis for breakthrough brand management . ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/combining-economic-and-image-analysis-for-breakthrough-brand-management-


Research papers

A method for evaluating the importance of perceived attributes

The measurement of a product's objective and subjective characteristics, the determination of its image attributes and the segmentation of the consumer population in terms of their product-related expectancies are three central steps for the...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Daniel Bachelet, Joseph Lion
June 15, 1998
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Citation

Bachelet and Lion (1998a, June 15). A method for evaluating the importance of perceived attributes . ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/a-method-for-evaluating-the-importance-of-perceived-attributes-


Research papers

Decisive factors for the choice of holiday destinations

The knowledge of the decision-making factors and their significance in the selection of the holiday destination gives the German and foreign vacation regions the possibility of tailoring their offers towards the desires and needs of their vacationer...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Rainer Wohlmann
June 15, 1998
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Citation

Wohlmann, R. (1998a, June 15). Decisive factors for the choice of holiday destinations . ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/decisive-factors-for-the-choice-of-holiday-destinations-


Research papers

Using marketing models for new product development in Asia Pacific

Unilever has actively launched new brands in the Japanese market as well as maintaining and expanding its presence in other Asia-Pacific markets. At the root of the approach has been a combination of using internal expertise in marketing techniques...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Roger M. Brookin, Oscar Schneersohn
June 15, 1998
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Citation

Brookin and Schneersohn (1998a, June 15). Using marketing models for new product development in Asia Pacific . ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/using-marketing-models-for-new-product-development-in-asia-pacific-


Research papers

Linking brand imagery with preference

This paper discusses the relevance of brand image measurement to the current marketing role, and the importance of perfecting suitable measures and analysis procedures for different markets. It is argued that many of the conventional approaches can...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Author: Rory P. Morgan
June 15, 1998
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Citation

Morgan, R. P. (1998a, June 15). Linking brand imagery with preference. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/linking-brand-imagery-with-preference