You searched for: "*"

The results has been filter on Tags containing Brand Management.
ANA has found 137 results for you, in 168 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The use of marketing research in large French companies (French)

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Yves Evrard
September 1, 1974
×

Citation

Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies (French). ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies-french-


Research papers

The use of marketing research in large French companies

One of the main problems concerning marketing research is that of the effective use of the results and their integration into the decision-making process. Although much effort has been devoted to the improvement of research methods, one has in...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Patrick Le Maire, Yves Evrard
September 1, 1974
×

Citation

Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies