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Research papers

Research papers

Research papers

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Vidya Venugopalan, Sridhar Venkatasubramanian, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj, Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
Company: InsightGig
November 22, 2023

Research papers

Vodafones Innovation Research Revolution

Vodafone is undoubtedly an innovative company. It employs thousands of technology experts and product managers, generating hundreds of ideas every year?and with a market of 300 million customers worldwide, there are plenty of people to sell them to....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Leigh Caldwell, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear, Leigh Caldwell, Lizzi Seear
Company: Irrational Agency
November 22, 2023

Research papers

Design Research: A Much Underrated and Needed Discipline

When executed on packaging, design is also the last asset to be noticed, seen and engaged with before a brand or product is acquired. Not only does it constitute the last mile of exposure, but also the most valuable, owned and always-on asset a brand...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Oualidcharaf Eddine Benchama, Oualidcharaf Eddine Benchama
Company: The Coca-Cola Company
November 22, 2023

Research papers

Can Synthetic AI Avatars Help Increase Survey Engagement and Deliver Better Data Quality in Asia?

Symrise partnered with MMR to understand whether emerging technology can drive consumer engagement and deliver crucial additional insights without significant additional investment amid a growing participation crisis in traditional online surveys....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Alexandra Kuzmina, Alexandra Kuzmina, Mark Sismey, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty, Alexandra Kuzmina, Mark Sismey, Mihir Imandar, Bao Do, Conor Delahunty
November 22, 2023

Research papers

Research papers

Editorial

It is fantastic to finally have a face-to-face ESOMAR APAC event after a long gap of four years. As we look forward to welcoming everyone to sunny Singapore, it is also a moment to take stock and reflect on the year that was 2023. It is amazing how...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam, Ramanathan Vythilingam
Companies: Unilever, Unilever
November 22, 2023

Research papers