Back

Navigating the Shadows: Managing the Grey Market Challenge

Date of publication: November 19, 2024

Catalogue: Asia Pacific 2024

Companies: SKIM, Reckitt Benckiser, Reckitt

Authors: Joanne Foo, Renee Editha Mendoza

Abstract:

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary ways of mitigating the issue internally. Thus, for all examples here, brand names and identifying details have been removed. 

Joanne Foo

Author

This is a long description of some author details.

Renee Editha Mendoza

Author

This is a long description of some author details.

This could also be of interest:

Videos

Navigating the Shadows: Managing the Grey Market Challenge

Catalogue: Asia Pacific 2024

Authors: Joanne Foo, Renee Editha Mendoza

 

November 19, 2024

×

Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/navigating-the-shadows-managing-the-grey-market-challenge--12714


Research Papers

Pan-European opportunities in the grey market

Catalogue: Seminar 1991: The Over 50's In The 90's

Authors: Barbara Martin, Graham Staplehurst

 

June 15, 1991

×

Citation

Martin and Staplehurst (1991a, June 15). Pan-European opportunities in the grey market. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/pan-european-opportunities-in-the-grey-market


Research Papers

Meeting the information challenge

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Karen Ashton, David Smith, Andrew Dexter

Company: DVL Smith Ltd

September 1, 1994

×

Citation

Ashton, Smith and Dexter (1994a, September 01). Meeting the information challenge. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/meeting-the-information-challenge


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/meeting-the-information-challenge