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Research papers

Changing equity of brand labels: The Asia Pacific perspective

This paper outlines the current status of private label in Asia and predicts the future of both brand and private label in Asia. The presence of private label in Asia is linked to the development of the trade structure by country as well as the...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Seonaid Anderson, Helen Passingham-Hughes
Company: KANTAR TNS Malaysia
September 14, 2003