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Changing equity of brand labels: The Asia Pacific perspective

Date of publication: September 14, 2003

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Company: KANTAR TNS Malaysia

Authors: Seonaid Anderson, Helen Passingham-Hughes

Abstract:

This paper outlines the current status of private label in Asia and predicts the future of both brand and private label in Asia. The presence of private label in Asia is linked to the development of the trade structure by country as well as the presence of the global retailers.

Seonaid Anderson

Author

This is a long description of some author details.

Helen Passingham-Hughes

Author

This is a long description of some author details.

Research Papers

The new retail kids on the block - Changing the way we shop in Asia

Catalogue: Asia Pacific 2002

Author: Peter Gale

Company: Nielsen

December 1, 2002

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Citation

Gale, P. (2002a, December 01). The new retail kids on the block - Changing the way we shop in Asia. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/the-new-retail-kids-on-the-block---changing-the-way-we-shop-in-asia


Magazines

Research World (October 2003)

Catalogue: Research World 2003

Author: ESOMAR B.V.

 

October 1, 2003

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Citation

B.V., E. (2003a, October 01). Research World (October 2003). ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/research-world-october-2003-


Research Papers

Private labels

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Roman Baszun

Company: Kinoulty & Partners Sp zoo SpK

April 19, 2005

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Citation

Baszun, R. (2005a, April 19). Private labels. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/private-labels


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Citation

Anderson and Passingham-Hughes (2003a, September 14). Changing equity of brand labels: The Asia Pacific perspective. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/private-labels