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Changing equity of brand labels: The Asia Pacific perspective

Date of publication: September 14, 2003

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Company:

Authors: Seonaid Anderson, Helen Passingham-Hughes

Abstract:

This paper outlines the current status of private label in Asia and predicts the future of both brand and private label in Asia. The presence of private label in Asia is linked to the development of the trade structure by country as well as the presence of the global retailers.

Seonaid Anderson

Author

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Helen Passingham-Hughes

Author

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Research Papers

Changing equity of brand labels: The U.S. perspective

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Edward B. Keller

 

September 14, 2003

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Citation

Keller, E. B. (2003a, September 14). Changing equity of brand labels: The U.S. perspective. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/changing-equity-of-brand-labels-


Research Papers

Changing equity of private labels: The perspective from Latin America

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Paulo Pinheiro de Andrade

Company: IBOPE Inteligencia

September 14, 2003

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Citation

de Andrade, P. P. (2003a, September 14). Changing equity of private labels: The perspective from Latin America. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels-


Research Papers

Changing equity of private labels: Western Europe

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Thomas Bachl

Company: GfK

September 14, 2003

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Citation

Bachl, T. (2003a, September 14). Changing equity of private labels: Western Europe. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels


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Citation

Anderson and Passingham-Hughes (2003a, September 14). Changing equity of brand labels: The Asia Pacific perspective. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/changing-equity-of-private-labels