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Research papers

Incite to action

This paper will describe how the Shopper Insights function inside a globally active FMCG company has gained and accumulated relevant shopper-marketing knowledge from diverse sources of information and expertise, and how this knowledge has since been...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Stephanie Grootenhuis, Bernhard Treiber
March 1, 2011
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Citation

Grootenhuis and Treiber (2011a, March 01). Incite to action. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/incite-to-action


Research papers

Cherry-pickers and store switchers

This paper studies the effects that consumers' adopted shopping patterns have on their responsiveness to price changes in a heavily contested FMCG category (i.e. coffee). Two dimensions of shopping behaviour inclination to switch stores, and...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Bernhard Treiber
April 19, 2005
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Citation

Treiber, B. (2005a, April 19). Cherry-pickers and store switchers. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/cherry-pickers-and-store-switchers


Research papers

Studying new product performance in virtually created retail environments

This paper describes recent attempts to use virtual reality components for studying the in-market performance of a new product at the pre-launch stage. Virtual shopping systems today offer intriguing opportunities for a flexible generation and...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Dieter Bock, Bernhard Treiber
Company: Unilever
February 1, 2004
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Citation

Bock and Treiber (2004a, February 01). Studying new product performance in virtually created retail environments. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/studying-new-product-performance-in-virtually-created-retail-environments


Research papers

The role of virtual shopper research in category management

This presentation describes recent attempts to use virtual reality components for studying market effects of new category management-driven initiatives in retail settings. Virtual shopping systems today offer intriguing opportunities for a flexible...

Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Thomas Kopf, Bernhard Treiber
October 26, 2003
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Citation

Kopf and Treiber (2003a, October 26). The role of virtual shopper research in category management. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/the-role-of-virtual-shopper-research-in-category-management


Research papers

New ways to explore consumer point-of-purchase dynamics

This paper describes recent attempts to use virtual reality components for improving the generation and presentation of experimentally varied tasks in discrete choice analyses. These tasks, particularly in consumer purchase situations, have...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Bernhard Treiber, Stephen P. Needel
September 1, 2000
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Citation

Treiber and Needel (2000a, September 01). New ways to explore consumer point-of-purchase dynamics. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/new-ways-to-explore-consumer-point-of-purchase-dynamics