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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/brands-with-purpose-11620


Case studies

Effective communication through market research

Along with the process of change that has recently occurred to the pharmaceutical industry, in some cases, traditional communication ways have not been as effective as in the past. This occurs due to an increase in costs and, also, because of the...

Catalogue: Global Healthcare 2008: Consumer Choice
Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka
Company: Roche
February 4, 2008
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Citation

Boscatti and Muranaka (2008a, February 04). Effective communication through market research. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/effective-communication-through-market-research


Research papers

Meeting the emotional needs of healthcare consumers

Recently we examined the characteristics and emotional values in British pharmaceutical ads targeted at doctors. Through the images, symbols and messages, ads address reader’s values, needs and ‘ideology’ (or outlook on their job and...

Catalogue: Global Healthcare 2006
Author: Alan Branthwaite
February 6, 2006
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Citation

Branthwaite, A. (2006a, February 06). Meeting the emotional needs of healthcare consumers . ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/meeting-the-emotional-needs-of-healthcare-consumers-


Research papers

Understanding the prescribing decision

Traditionally, in trying to understand the determinants of the prescribing decision, pharmaceutical market researchers have focused almost exclusively on the attributes of their drugs as the drivers of the product choice. But we know that physicians...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: David A. Luery
Company: KANTAR TNS Malaysia
April 1, 2001
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Citation

Luery, D. A. (2001a, April 01). Understanding the prescribing decision. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/understanding-the-prescribing-decision


Research reports

Pharmaceutical marketing research (German)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
March 2, 1997
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Citation

B.V., E. (1997a, March 02). Pharmaceutical marketing research (German). ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-german-


Research reports

Pharmaceutical marketing research

Pharmaceutical marketing research must always be conducted in full conformitywith the principles laid down in the ICC/ESOMAR International Code ofMarketing and Social Research Practice (1995). Because of the specialcharacteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research . ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-


Research reports

Pharmaceutical marketing research (Spanish)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research (Spanish). ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-spanish-


Research reports

Pharmaceutical marketing research (French)

Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Pharmaceutical marketing research (French). ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/pharmaceutical-marketing-research-french-


Research papers

The role of marketing research in identifying the need for cost benefit analysis

The requirement for new prescription drugs to justify their introduction in economic as well as clinical terms is being sought not only at the central, governmental, level but also at the level of the individual hospital and physician practice, where...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: David Dawson
March 6, 1991
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Citation

Dawson, D. (1991a, March 06). The role of marketing research in identifying the need for cost benefit analysis. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-identifying-the-need-for-cost-benefit-analysis