You searched for: "*"

The results has been filter on Authors containing Christoph Palmer.
ANA has found 1 results for you, in 200 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Grasping the moment of truth

Classic automotive market research today is still very technology-oriented and product-driven. This typically becomes apparent in study designs which are rather detached from reality and everyday life, for example when car drivers are asked about...

Catalogue: Automotive 2008
Authors: Sigrid Schmid, Christoph Palmer
March 3, 2008
×

Citation

Schmid and Palmer (2008a, March 03). Grasping the moment of truth. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/grasping-the-moment-of-truth