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Research papers

How to optimise the go/no go decisions

This paper will focus on the interchange between the critical commercial and medical functions and the decisions they can make or change as a result of input from key sources of intelligence and experience. Case studies which illustrate the...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Stuart Cooper
June 1, 1994
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Citation

Cooper, S. (1994a, June 01). How to optimise the go/no go decisions. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/how-to-optimise-the-go-no-go-decisions