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Research papers

Predicting consumers' acceptance of new video technologies

This article overviews consumers interests in new video technologies, which will deliver both high quality video entertainment and Internet/information services, in other words video technologies which bring convergence. Two independent sets of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie
Company: Nielsen
June 15, 1998
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Citation

Goerlich, Maroney and McConochie (1998a, June 15). Predicting consumers' acceptance of new video technologies. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/predicting-consumers-acceptance-of-new-video-technologies


Research papers

Effectiveness of television advertising exposure for packaged goods brands

This paper presents the authors’ latest experience with their X-10-D model, a rate of change model. The authors find that what was initially a retrospective monitoring and testing tool is now primarily being used for ongoing measurement of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: James F. Donius, Michael von Gonten
June 15, 1998
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Citation

Donius and von Gonten (1998a, June 15). Effectiveness of television advertising exposure for packaged goods brands. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/effectiveness-of-television-advertising-exposure-for-packaged-goods-brands


Research papers

S.M.A.R.T.

Created and funded by the television industry, SMART (Systems for Measuring And Reporting Television) has developed a variety of new a approaches to providing reliable audience data in the face of dramatic changes in television transmission...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Gale D. Metzger
June 15, 1998
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Citation

Metzger, G. D. (1998a, June 15). S.M.A.R.T. . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/s-m-a-r-t-


Case studies

Alone or together in front of the television set

This study investigated the social viewing situation of children aged 4-11 watching television, which was split into three categories: solitary dewing, peer viewing, and co-viewing with an adult. The period in focus was late afternoon through...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Alexander P. Nielsen
June 15, 1998
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Citation

Nielsen, A. P. (1998a, June 15). Alone or together in front of the television set . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/alone-or-together-in-front-of-the-television-set-


Research papers

The toughest challenge

This paper discusses the method developed by Nielsen Media Research to gather out-of-home television viewing for children in daycare, school and other situations. Utilizing a personal diary data collection tool, information was gathered from families...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Rachel Mueller-Lust
Company: Nielsen
June 15, 1998
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Citation

Mueller-Lust, R. (1998a, June 15). The toughest challenge . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-toughest-challenge-


Research papers

The myth of king super Midas

The United States trails most of the advertising world in the use of optimizers, the author believes, because of the complexity of its TV market with literally hundreds of suppliers and rapidly changing costs. But it is this very complexity that...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Erwin Ephron
June 15, 1998
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Citation

Ephron, E. (1998a, June 15). The myth of king super Midas. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-myth-of-king-super-midas


Research papers

Television meters of the future

This paper is designed to provide a summary of the various meter systems from eight companies which will present products at this seminar. First, the purpose of television meters and three new meter philosophies are identified and subsequently, the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Leendert van Meerem
Company: GfK
June 15, 1998
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Citation

van Meerem, L. (1998a, June 15). Television meters of the future . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/television-meters-of-the-future-


Research papers

The Arbitron multi-media personal portable meter

In the 1970s, 1980s and early 1990s Arbitron was a significant provider of formation in the field of audience measurement of television (diaries, set meters and people meters) and radio (diaries). In order to develop a Complete economical multi-media...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Ronald S. Kolessar
Company: Nielsen
June 15, 1998
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Citation

Kolessar, R. S. (1998a, June 15). The Arbitron multi-media personal portable meter. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-arbitron-multi-media-personal-portable-meter-


Research papers

The brand choice and quantity model

Traditionally, application of household panel data is almost completely limited to more or less descriptive purposes, like demographic consumer profiles, brand switching behaviour or parallel usage. Although the information drawn from these analyses...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Axel Tenbusch
Company: Nielsen
June 15, 1998
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Citation

Tenbusch, A. (1998a, June 15). The brand choice and quantity model . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-brand-choice-and-quantity-model-