Resources Library by ANA

The Dutch public broadcasting services in a multi-channel landscape

The subject of this paper is the position of the Netherlands public television on the rapidly developing market of programme suppliers. Questions in this connection are: is public broadcasting being threatened by (commercial) foreign competition? Can...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Wim Bekkers

June 15, 1987

The effectiveness of television advertising

The present paper presents findings and a status report regarding one of these projects. Namely, a study of the influence of West German commercial televisions. First, it is analysed what brands and products are advertised, which are available in...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Flemming Hansen, Lars Grønholdt

June 15, 1987

The market for audience research

To the outside observer, audience research appears essentially as the production of a set of 'objective' results on audience size, reactions or attitudes. It is tempting to feel that, because such results are often provided in the context of...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: François R. Delauzun, Colin M. Wilding

Company: British Broadcasting Corporation (BBC)

June 15, 1987

Meter-panel-data analysis and its influence on programme schedules

On April 1st 1986 the broadcasting corporation in Hessen the "Hessischer Rundfunk, HR" has changed its programme schedules for the 1st and 3rd programme, It will be shown which reasons have led to this change and the role of tv-audience research. By...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Joachim Wiedemann

June 15, 1987

Television usage in a multi-channel environment

The number of TV channels available in Europe as a whole has grown by more than a third over the last year. Not only are domestic broadcast channels spilling into neighbouring countries, but satellite and cable channels are also expanding their...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Tony Dent, Nicholas Winkfield, Sian Lloyd

June 15, 1987

Viewers are people too

This paper outlines some alternative approaches to the study of audience behaviour other than those solely based on ratings or metering households. Findings from recent surveys and qualitative research in the UK point to the need to consider viewing...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Michael Svennevig

June 15, 1987

Beyond viewing patterns

The paper discusses in general terms the implications and application of the changes in television systems, leading to an increasing diversity of choice, audience fragmentation to special target groups and a greater variety of media exposure...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Heinz Uekermann

Company: GfK

June 15, 1987

The role of broadcasting research in the development of the BBC’s daytime television service

The paper describes the role of the Broadcasting Research Department in the development of the BBC's daytime television service. The research comprised a series of studies, involving reanalysis of existing data about the actual and potential audience...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Robin McCron, Roger Laughton, Karen Day, Julia Lamalson

Company: British Broadcasting Corporation (BBC)

June 15, 1987

The contribution of market research to the programme planning of an independent local radio station

This paper describes and discusses a survey conducted by Kay Brandon on behalf of Radio Haliam with the objectives of assessing the success of the Station's programming strategies in meeting the needs of the adults living in the transmission area,...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Keith Skues, Kay Brandon

June 15, 1987