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Research papers

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Dieter Müller-Veeh
June 15, 1973