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Squirrell, N. J. (1960a, June 15). Methods of brand image research. ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/methods-of-brand-image-research
de Jonge and Oppedijk van Veen (1984a, June 15). The index method. ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/the-index-method
Bouroche and Le Roux (1977a, August 28). Discriminating analysis of qualitative data inputs . ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/discriminating-analysis-of-qualitative-data-inputs-
Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity (French). ANA - ESOMAR. Retrieved February 07, 2023, from
Matricon, C. (1966a, September 01). Demonstration of a new factor for discrimination of types of behaviour in connection with buying, attitudes towards new products and reactions to publicity. ANA - ESOMAR. Retrieved February 07, 2023, from
Bouroche and Le Roux (1977a, August 28). Discriminating analysis of qualitative data inputs (French). ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/discriminating-analysis-of-qualitative-data-inputs-french-
Buck, S. (1966a, September 01). A new look at old data. ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/a-new-look-at-old-data
Hötzel, B. (1982a, June 15). Perspectives of the building society market (German). ANA - ESOMAR. Retrieved February 07, 2023, from
https://ana.esomar.org/documents/perspectives-of-the-building-society-market-german-
B.V., E. (1960a, September 13). Comment on Mr. Norman Squirrel's paper read on Tuesday morning, September 13th. ANA - ESOMAR. Retrieved February 07, 2023, from