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Research papers

Indigenous European marketing

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gordon S.C. Wills
June 1, 1976
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Citation

Wills, G. S. (1976a, June 01). Indigenous European marketing. ANA - ESOMAR. Retrieved December 04, 2023, from


https://ana.esomar.org/documents/indigenous-european-marketing