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Research papers

Consumer response in an era of stagflation

In this paper the effects of stagflation on consumer response are determined. This study is part of a larger scaled study on modelling structural shifts in market response over time. In this paper some preliminary results together with some further...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Peter S.H. Leeflang, Frans W. Plat
June 15, 1984