Abstract:
In this paper the effects of stagflation on consumer response are determined. This study is part of a larger scaled study on modelling structural shifts in market response over time. In this paper some preliminary results together with some further ideas for research are discussed. The response of consumers is measured in two different ways. First the effects of stagflation are measured by possible changes in price, distribution and advertising elasticities. Next the effects are determined by an approach where the brands' market shares are related to the relative values of marketing instruments and the trend in consumption figures. These analyses are performed using data of 13 brands in three different markets.
Research Papers
Scanning scanning opportunities
Catalogue: ESOMAR Congress 1988
Authors: Frans W. Plat, Peter S.H. Leeflang
 
September 1, 1988
Research Papers
Facing panel non-response, consequences and solutions
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Peter S.H. Leeflang, A. J. Olivier
 
June 15, 1982
Research Papers
Information technology
Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Cor N. Molenaar, Frans W. Plat, Janny C. Hoekstra, Peter S.H. Leeflang
Company: Ogilvy
November 1, 1996
