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Inspiring action at O2

This session will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action throughout the business and can even help predict...

Catalogue: Congress 2014: What Inspires?
Authors: Nick Baker, Nick Milne
Company: Quadrangle Research Group
June 15, 2014
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Citation

Baker and Milne (2014a, June 15). Inspiring action at O2. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inspiring-action-at-o2