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Research papers

A fresh round of drinks

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This paper demonstrates the merits of using the natural human powers of...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Jonathan Gable, Yvan Goupil
March 26, 2012
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Citation

Gable and Goupil (2012a, March 26). A fresh round of drinks. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/a-fresh-round-of-drinks


Research papers

From terabytes to archetypes

This paper shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers' motivations and inhibitions within the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Alexander Erofeev, Simon Patterson
Company: QRi Consulting Ltd.
March 26, 2012
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Citation

Erofeev and Patterson (2012a, March 26). From terabytes to archetypes. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/from-terabytes-to-archetypes


Research papers

Imagine that we can test imagination!

The paper describes the process of integrating traditional pre-testing methods with neuroscientific ones, which are based on brain waves (EEG), skin conductance (SC) and eye-tracking (ET) measurements. Study results are discussed with regard to the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising
Company: KANTAR TNS Malaysia
March 26, 2012
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Citation

Ohme, De Balanzó and Eising (2012a, March 26). Imagine that we can test imagination!. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/imagine-that-we-can-test-imagination-


Research papers

The global family today

Nickelodeon Kids- Family GPS is an ongoing, global research effort with multiple local, regional and international research projects feeding into the global expertise on the changing face and role of the family. Based on research in 20 countries,...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Leo Weir, Carlos Garcia, Christian Kurz
March 26, 2012
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Citation

Weir, Garcia and Kurz (2012a, March 26). The global family today. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/the-global-family-today