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(2025a, April 01). The Kiki Project: Understanding Consumers in Times of Crisis. ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/-12772


Research papers

Conn-Action

In many cases, advertising pre-tests are seen as uncomfortable exams brands have to pass before executing a campaign; as strange as it sounds, we are used to failing them. Approximately 75% of campaigns pre-tested for the first time fail such...

Catalogue: Latin America 2023
Authors: Monica Quevedo, Vanessa Guima
Company: Alicorp
April 25, 2023
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Citation

Quevedo and Guima (2023a, April 25). Conn-Action . ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/conn-action-