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Research papers

The everyday-life-approach as a new research perspective in opinion and marketing research

The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Ulrich Becker, Horst Nowak
June 15, 1982
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Citation

Becker and Nowak (1982a, June 15). The everyday-life-approach as a new research perspective in opinion and marketing research. ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/the-everyday-life-approach-as-a-new-research-perspective-in-opinion-and-marketing-research


Research papers

The everyday-life-approach as a new research perspective in opinion and marketing research (German)

The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Ulrich Becker, Horst Nowak
June 15, 1982
×

Citation

Becker and Nowak (1982a, June 15). The everyday-life-approach as a new research perspective in opinion and marketing research (German). ANA - ESOMAR. Retrieved March 22, 2025, from


https://ana.esomar.org/documents/the-everyday-life-approach-as-a-new-research-perspective-in-opinion-and-marketing-research-german-