Abstract:
The purpose of this paper is to provide information about the basic characteristics and potential applications of the SINUS Everyday Life Research Program which explores new ground both in terms of theory and methodology. Initially, the research program was developed as a result of the dissatisfaction with the traditional approaches commonly used in empirical social research. These approaches are not sensitive enough to capture the diversity and complexity of the respondents' everyday-life experiences particularly with regard to changing attitudes and values.
Research Papers
Strategic target-group research: A new perspective for users (German)
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Michael Grande, Ulrich Becker
Company: SINUS Markt- und Sozialforschung GmbH
September 1, 1990
Research Papers
Investigation of the market and the catering for the general public in CSSR (German)
Catalogue: ESOMAR Congress 1968
Authors: A. Alt, P. Pokorny
 
June 15, 1968
Research Papers
Beyond judgements (German)
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Ulrike Grabner
Company: IMAS International GmbH
September 1, 1992
